Branding Versatility

Share

Branding Versatility

Swiss Army Brain

“Pick a Type…”

“Discover your Brand…”

“Find your USP (unique selling proposition)…”

“… Then, market the hell out of it!”

Whatever you call it, this is the marketing advice most experts give to actors.
And there’s a good reason for it: It Works.

Except when it doesn’t.
Continue reading

Share